Contributor Profile

Craig Morris

Job TitleChief Executive, Community Tennis

Company NameUSTA


Craig Morris is the USTA’s Chief Executive overseeing all aspects of Community Tennis including adult tennis, league tennis, youth tennis, USTA tournaments and all other areas for growing grassroots participation in the sport. Since his arrival in November 2015, Craig created the USTA’s first-ever unified youth tennis brand – Net Generation. Prior to joining the USTA Craig held a variety of positions with Australia’s governing body of tennis; Director of Participation for Tennis Australia where he led all aspects of strategy and delivery for growing the game in Australia; National Leader of Hot Shots where he developed the strategy of bolstering youth participation and increased registered players in the program by more than 300 percent in just three years; and Manager of Athlete Development. Between 2001 and 2004, he coached Samantha Stosur (2011 US Open Champion) on the WTA tour as part of the TA Optus Achievers program 


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